Week 1:

Swanson, Lee. (2017). Chapter 2: Opportunity Recognition and Design Thinking. Entrepreneurship and Innovation Toolkit. https://pressbooks.bccampus.ca/entrepreneurship/

Week 2:

Swanson, Lee. (2017). Chapter 3: Evaluating Entrepreneurial Opportunities. Entrepreneurship and Innovation Toolkit.
https://pressbooks.bccampus.ca/entrepreneurship/

Week 3:

Week 4:
Swanson, Lee. (2017). Chapter 4: Business Models. Entrepreneurship and Innovation Toolkit. https://pressbooks.bccampus.ca/entrepreneurship/

Week 5:

University of Minnesota. (2010). Chapter 5: Market Segmenting, Targeting & Positioning. Principles of Marketing.
https://open.lib.umn.edu/principlesmarketing/front-matter/publisher-information/

Kazim, Mallika. (n.d). A practical guide to market research to help you make better decisions. BDC Blog. https://www.bdc.ca/en/articles-tools/blog/how-conduct-market-research-small-businesses

Chapman, Lee. (2014). 5 Critical Steps to Developing a Marketing Plan. TREW Marketing. https://www.trewmarketing.com/smartmarketingblog/best-practices/five-critical-steps-to-developing-a-marketing-plan

Week 6:

Week 7:

Week 8:

Week 9:

Week 10:

Swanson, Lee. (2017). Chapter 6: Financing Entrepreneurship. Entrepreneurship and Innovation Toolkit.
https://pressbooks.bccampus.ca/entrepreneurship/