This week we are drafting our sales and marketing plan for our businesses. This is where you will use the theory you learned in your first year marketing course and apply the segmentation to gauge who your target market will be. You have probably put thought into this in the business canvas you initially drafted in our previous work. Now you will consider this more deeply and create a depiction of your marketing and sale plan that will support your business to be successful.

For your plan you will want to discuss your target market and identify all four segments including the behaviour, demographic, geography and psychographics. We will work with segmenting your market in our synchronous session and you will share your target market information and present an overview of your marketing mix in your site this week. You can do this through text, video presentation or infographic. 

What you need to do this week: